Tote customers can now bet on daily North American thoroughbred racing across multiple digital platforms, including tote.co.uk, Mobile Web, Android and iOS apps, as well as text betting. The new offering was launched last week, and customers could access the Pegasus World Cup pools, which saw a total of $43M wagered across the card.
The Tote commingle directly into the primary US pools, following the racing rules of each host track. Initially, customers will have access to win, place, exacta and trifecta pools, with betting offered on the North American racing schedule broadcast on Sky Sports Racing. This ensures that streaming will be available for all customers to enjoy live and free on the Tote app and website.
Partnering with 1/ST Content, the leading distributor of premium North American content across their network of 60 racecourses, Tote customers can expect an enhanced experience from improved feeds alongside associated data and content, including silks and ratings. Customers can also access enriched racecard content on the website and Apps as part of the North American racing package, with new tips featuring the Danger, Alternative and Dark Horse.
1/ST Content is the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.
Alex Frost, Chief Executive of the UK Tote Group, said: “Pool betting is the main source of liquidity for US horse racing, so this is a timely and important development for our customers. This is the first time regular North American racing will be available as a Tote product in the UK and Ireland daily. We are committed to ensuring our customers have access to the biggest pools across the world.”
Simon Fraser, Senior Vice President International at 1/ST Content, added: “We are excited to partner with a brand synonymous with racing. We look forward to seeing how Tote customers receive the offering across a different time zone with an improved customer experience.