A new study conducted by Level Ex, in collaboration with CE Outcomes, has revealed that video games can positively impact physicians’ clinical decision-making. The study involved 40% of participants playing the game Top Derm, which includes quick-hit modules on skin diseases, hair and scalp disorders and acne conditions. The results showed that 88% of participants either retained or improved their score in the post-assessment, while 75% of participants said they preferred learning through video games rather than traditional continuing medical education channels.
Level Ex VP and medical director, Eric Gantwerker, noted that the biggest takeaway was the fact that older doctors found the games to be enlightening and engaging. He also said that video games can offer learning opportunities about new medications, mechanisms of disease or rare conditions – and can ultimately influence clinical and prescribing behaviors.
For healthcare marketers, video games can be a creative avenue for better reaching practicing physicians in their downtime. Gantwerker argued that when the psychology and technology of games get applied to medical content, doctors will engage with it, learn from it, and apply it to medical practice.
